Paid Media Executive

2022-07-30 13:50:122022-09-14 EllisKnight
Job Type Permanent
Area Berkshire, South Berkshire South
Sector Retail
Start Date ASAP
Advertiser David Holby-Wolinski
Job Ref 3382
Job Views 20
Description

Our client is a well-established organisation with a national reputation based in Reading, seeking an ambitious and commercially aware Paid Media Executive to join their team. You will have some relevant industry experience managing budgets of no less than £0.5M per annum, ideally in the retail/ecommerce sector. You will be expected to drive ongoing profitable sales and be comfortable working within a commercially focused environment. This role will report to the Paid Media Manager.


About the role: Key areas of responsibility:


  • Drive campaigns from planning to execution and beyond to meet key performance metrics
  • Constantly optimize marketing activities over multiple channels to improve return on investment
  • Ongoing CRO of landing pages and on-site product merchandising, working with the CRO manager
  • SEO optimisation for assigned categories  
  • Provide actionable insights into campaigns, market, customers and competition 
  • Inform promotional calendar, content generation and buying decisions
  • Optimize marketing budgets to maximize return on ad spend (ROAS) and efficiently scale new customers

Key experience you’ll have:


  • Google Ads, Facebook Business Manager, Microsoft Ads and Google Analytics
  • Feed management for Google and Microsoft Merchant Centres and Facebook Catalogue
  • Retargeting 
  • CRO - A/B testing, Landing pages and UX improvements by device 
  • Engaging content writing 
  • Actionable and insightful reporting

  • At least 2 years’ paid media experience 
  • Track record in exceeding acquisition target
  • Google Ads certified in Search, Shopping and Display. Google Analytics Certification

About you (key attributes required)



Other skills / requirements


  • Google Ads, Facebook Business Manager, Microsoft Ads and Google Analytics
  • Feed management for Google and Microsoft Merchant Centres and Facebook Catalogue
  • Retargeting 
  • CRO - A/B testing, Landing pages and UX improvements by device 
  • Engaging content writing 
  • Actionable and insightful reporting
Apply Later
Sign in
Register
Apply
Later
Similar Jobs
  • Administration Assistant
    South, Berkshire
    Retail

    Our client is a well-established organisation with a national reputation based in Reading, seeking an Administrative Assistant to join their new UK Buying team. If a career in buying is what you're looking for, this UK Buying Admin Assistant position is an ideal first step onto the Buying pat...

  • Customer Operations Manager
    South, Berkshire
    Retail

    Our client is rapidly growing organisation seeking a Customer Operations Manager to join their team on a full time permanent basis. The role will require you to work rotating shift patterns of 7.5 hours a day between the times of 7.30am - 6pm. During their peak season (March-Aug) you may be requi...

  • Ecommerce Content Executive
    South, Berkshire
    Retail

    Our client is a well-established organisation with a national reputation based in Reading, seeking an Ecommerce Content Executive to join them. Reporting to the Content & Social Media Manager, this role would be ideal for a customer-focused copywriter wanting to expand their experience in a s...

Email Me Jobs Like This
Subscribed to similar jobs notifications
We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
+Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
essential
SessionUsed to track your user session on our website.
essential
+Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.
Yes
No
Google Tag Manager
Yes
No
Google Tag Manager
Yes
No
+Recruitment
Some recruitment software applications, such as applicant tracking systems, use cookies to track the source of job applications.
Job Indeed CTSJob Indeed CTS description
Yes
No
Apply Indeed CTS scriptApply Indeed CTS script description
Yes
No
Apply Indeed CTS noscriptApply Indeed CTS noscript description
Yes
No
Apply Google CTSApply Google CTS description
Yes
No

More Details